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2015 PR People Hall of Fame: Bob Pearson

December 9th, 2015 by

Bob Pearson, President & Chief Innovation Officer, W2O Group Dell is now widely recognized as a leading example of how corporations should be using social media, and they have Bob Pearson to thank for that.… Continued

2015 PR People Hall of Fame: Karen van Bergen

December 9th, 2015 by

Karen van Bergen, CEO, Porter Novelli Flexibility is paramount for the CEO of a global PR firm, and Karen van Bergen has shown this quality time and again in her work with Porter Novelli. With… Continued

Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

December 8th, 2015 by

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.

Crisis Response Should Be a Reflex: 7 Important Steps for Your Organization

December 8th, 2015 by

Creating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive.

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued

Can Chipotle Overcome Its E. coli Crisis?

December 7th, 2015 by

You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.

PR Without Borders

December 7th, 2015 by

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.

Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

December 7th, 2015 by

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.