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Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.

If your boss tells you to make a viral video that appeals to everyone, please have them read this.

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.

We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining.

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.

You don’t have to change your entire method of attack at once; implement these three easy steps now to get a great start.

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

There are a lot of little things that can add up to a big difference.

PR News honored the budding leaders of PR at its 2015 Rising PR Stars 30 & Under awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.