Topics

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

Good PR begets good PR for Taylor, and for you.

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

Vox is the newest brand to branch out into a new frontier of visual communication.

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do… Continued