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During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.

Here’s four things communicators should consider when looking for a social media analytics tool.

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

Build and engage in a community online just as you do in your CSR efforts.

Go with the flow and be part of the experience to get the most out of your Instagram strategy.

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.