Topics

image_pdfimage_print

Fraud Alert: How to Silence Your Inner Imposter

October 13th, 2024 by

Characterized by persistent feelings of inadequacy, fraud or self-doubt when it comes to one’s successes and accomplishments, imposter syndrome is often associated with high-performing individuals.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season

October 10th, 2024 by

This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.

Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences

October 10th, 2024 by

Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.

2024 PRNEWS Platinum Awards Winners Unveiled

October 9th, 2024 by

The PR and communications industry celebrated the 2024 PRNEWS Platinum Awards in New York City on Tuesday evening, October 8, at Chelsea Piers’ Lighthouse venue. The glamorous, sold-out affair, which marks excellence in communications across people, teams and campaigns, showcased the best of the best in the business.

Ad Council group panel included Michelle Hillman, Chief Campaign Development Officer, The Ad Council, Cindy Gallop, Founder & CEO, MakeLoveNotPorn, Shannon Washington, Global Chief Creative Officer, Gotham, PJ Pereira, C-Founder & Creative Chairman, Pereira O’Dell and Rafa Rizuto, Chief Creative Officer, North America, Ogilvy.

Creative Minds Working Together Enhance Social Impact Communications

October 8th, 2024 by

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

man makes career change to public relations, receives applause at meeting

Three Ways to Know if PR is the Right Career for You

October 7th, 2024 by

If you possess transferable skills, can confidently adapt to new situations, and are looking for a dynamic new career path, you’ll have everything you need to get started on a successful transition to PR.

MacDill Air Force Base, Florida, is shown Sept. 27, 2024, flooded after Hurricane Helene

PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers

October 3rd, 2024 by

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

Woman using social media app to read news on mobile phone

Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling

October 2nd, 2024 by

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​.

AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation

October 2nd, 2024 by

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

person holding a tactile mobile smartphone sending text messages with negative emojis to symbolize an influencer crisis

How to Handle an Influencer-Born Crisis

September 30th, 2024 by

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.