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Audio-Based Storytelling title graphic with a headshot of Christine Baratta of Global Situation Room

Podcast Perfection: Top Tips for Great Audio and Video Quality

August 11th, 2025 by

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

peloton

PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases

August 7th, 2025 by

PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated? 

PRNEWS Announces Winners of the 2025 Experiential & Event PR Awards

August 7th, 2025 by

PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year.

A Black businesswoman engages confidently with a camera, gesturing as if explaining a complex concept during a video blog or webinar session in a modern office environment.

Thought Leadership on Video: Where Execs Need to Show Up Now

August 6th, 2025 by

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

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That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters

August 5th, 2025 by

Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.

The Influencer and Creator Economy Q&A title card

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

August 4th, 2025 by

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

USPS and Pantone team up. Mr. Zip Orange

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

July 31st, 2025 by

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

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Friday Is the New Monday: Just Ask RealSense’s 500 Headlines

July 31st, 2025 by

Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.

Barcelona Principles 4.0: Reinventing PR Measurement for a New Era

July 29th, 2025 by

The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.

Using LinkedIn to measure executive leadership

Why LinkedIn Opening the API Is a Game-Changer for Executive Influence

July 28th, 2025 by

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.