Topics

Lake Ontario on a MapQuest map

PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point

September 3rd, 2026 by

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate

September 2nd, 2026 by

The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.

Meta new facebook company logo on smartphone screen, social network mobile application. Top view gadget lying on money background of one hundred dollar bills.

The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications

September 1st, 2026 by

Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.

Everything you need to get your AI squeaky clean. Shot of cleaning products on the floor at home.

AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.

August 31st, 2026 by

The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

Lovesac store in a mall displaying couches

PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter

August 27th, 2026 by

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

What Amgen’s MrBeast Partnership Shows About Communicating Complex Issues

August 27th, 2026 by

In this Q&A, Susie Tappouni, head of Corporate Affairs at Amgen and Sue Schwartz, co-founder of Stand Up To Cancer, discuss how their organizations worked with Beast Philanthropy and the St. Baldrick’s Foundation to bring the patient perspective to a creator-led campaign.

5 Questions With Jon Arons, Communications and Community Relations Manager at Giant title screen

Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community

August 26th, 2026 by

From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.

man recording podcast at laptop

Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.

August 24th, 2026 by

Two things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.

Lucky Charms activation at Kappa Delta's University of Arkansas's sorority house

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like

August 20th, 2026 by

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

What ESPN’s Layoff Memo Reveals About the Plan Behind It

August 19th, 2026 by

Last month ESPN cut staff as part of a round of layoffs tied to its takeover of NFL Network. Chairman Jimmy Pitaro sent employees a memo explaining the move, but there was some criticism.