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It’s a given that b2b leadership is focused on sales. You can use that to your advantage if you’re trying to win C-suite approval at a b2b company for investing resources in an ongoing series of Facebook Live broadcasts. Define your ideas for Facebook Live streams in terms of lead-generation and sales potential. This will also help give weight and meaning your Facebook Live metrics.

“Either go live often, or don’t go live at all.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just… Continued

Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.

As you’ll see in this first of a two-part series on content for Snapchat, the advice is to continue to assume it’s best that snaps avoid feeling like ads.

It’s become part of the journalist’s editorial calculations by necessity. If they cover you, how many page views can you deliver to them?

Video is growing as a viewing habit with consumers in the U.S. and abroad. Similarly, video has become more and more important in ESPN’s PR effort.

What are your toughest challenges? What would help you do your job better? The Conference Board asked those questions of CMOs and CCOs who said analytics and silo busting two important topics.

More than likely the young hire is arriving at your company with a basic knowledge of communications and much curiosity. I’m generalizing, but I feel new college graduates are adaptable, careful listeners and hungry to learn everything they can about your company.

While Twitter Moments aren’t new to the platform, it’s taken some time for average users to get their hands on the feature. When Moments hit the scene, it was a highly regulated and carefully aggregated stream of content. Dedicated staff and Twitter’s content partners patched together tweets, images and Vines to tell important and trending stories in a more concise way than sifting through the platform’s deluge of content. Now, all Twitter users can create Moments to share with the world.

Increasing competition and a rapid shift in technology have made both the mobile app and journalism industries particularly volatile in recent years. Mobile app market saturation is at an all-time high, making it difficult for app creators to enter the industry and gain exposure. Meanwhile, the journalism industry is struggling with monetization as the advertising landscape evolves, being forced to re-evaluate the way it serves online content.