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About one-fifth of Americans have listened to a podcast in the last month, more than double the number in 2008. That amounts to roughly 57 million people. Nielsen plans to measure podcast listenership starting next year, a move that will give advertisers stronger evidence their spots are being heard.

The vending machines, styled “Snapbots”—are distinctively bright yellow, with a smiling mouth and one big cartoonish eye, like a Minion without the blue overalls. Also, they are elusive: The Snapbots will only be in one place at a time, for one day only.

Want to create a powerful video ad on Instagram that will get people to stop scrolling and pay attention? First, you have to know your brand story, but then it’s important to communicate in the correct visual language. You don’t want to be salesy, you want to be relational.

When some hear the word “influencer,” they may picture a celebrity with millions of followers. But influencers don’t always need to be famous to be effective brand ambassadors—take it from Amisha Gandhi, senior director of influencer marketing at SAP. She’ll be speaking as part of PR News’ Media Relations Conference at the National Press Club in Washington, D.C., on Dec. 8.

Well before Tuesday brands knew that this was an unusual election. Its surprising conclusion in the early hours of Wednesday morning confirmed that thought many times over. Obviously there are so many emotions to deal with and questions to answer; however, this brief essay will confine itself to the election’s implications for brands.

There are so many ways to send messages, yet email shows few signs of declining. In fact, it’s growing, according to the latest statistics from the Radicati Group, which predicts 3 billion people will be using email by the end of 2019. That’s about one-third of the world’s population.

In the months leading up to the Nov. 8 presidential election, the PR bombs that have been dropped on (or by) each presidential candidate would have kept even the most seasoned PR pro up at night if it were their own brand dealing with media fallout. Here’s how each candidate has remained standing after a number of media firestorms, with quick takes on PR tactics they’ve used for each crisis.

For PR agencies, the technology industry is ripe with opportunity. New companies are being started every day, and the overall revenue trajectory of this segment is strong. But there are challenges to generating meaningful publicity in this industry.

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual… Continued

You need better and smarter ways to approach reputation management than Googling your brand’s name or your own name. Here are six questions that, if you can answer them correctly and/or honestly, will take you to the next level (however you may define a higher level). For instance, what’s your brand’s story? Can you imagine reading a short story about your company to your child at bedtime?