President Trump’s June 29 tweets about “Morning Joe” hosts Mika Brzezinski and Joe Scarborough have generated plenty of outrage in the professional media, on social channels and in home kitchens across the land. In his tweets, the president, fed up with the MSNBC morning news show’s critical coverage of his administration, went easy on Scarborough… Continued
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Paid social just got a little easier on our favorite ephemeral social network. Snapchat announced that users can now design Custom Geofilters within the app via an easy-to-use interface. Just open the Settings menu, tap On-Demand Geofilters and you’ll be able to select from a list of occasions, such as Graduation, Wedding and Birthdays. Then you can choose from a number of templates and edit them with the same text, Bitmoji and sticker tools that you use on snaps.
Imagine that one day you wake up to find that your brand’s web domain has been seized by the FBI and there is a warning blazoned across the page alleging the brand and its customers have committed federal crimes—and that prison time and fines may be involved. Reputation trouble doesn’t get much worse than that. But this was exactly the situation PokerStars found itself in.
Snapchat introduced a new tracking feature called Snap Map last week, allowing users to share their location as well as see where their friends are and, in some cases, what they’re doing. While the new tool has raised some privacy concerns, it also has some implications for brand communicators— it could become a great tool for event-based promotion and local businesses, says Andrea Limas, social media strategist for the University of San Francisco, and Kristy Gillentine, vice president of public engagement at Drive West Communications.
Many social media teams lament that they don’t have enough budget, headcount or support to have a real impact on the business. Yet it’s often these same teams that fail to connect the dots. Your senior leaders don’t care about likes and retweets, they care about impact on business results. Here’s a four-step process on how to frame the discussion and speak their language to get more headcount and budget for social.
On June 16, Amazon announced its $13.7 billion acquisition of Whole Foods in a press release. But what does its messaging look like to its investors and top stakeholders? In the 10 days since the press release and accompanying front-page headlines, messaging for investors has centered on sales, showing that automating more jobs is a good thing, aligning with government priorities and maintaining a CSR narrative. Here are five ways Amazon has been communicating the acquisition as a benefit to investors.
For the past decade, people have argued about where social media should sit in a company’s organization chart. But ultimately, there’s no such thing as a one-size-fits-all approach—social media’s location should be a direct reflection of a business’s core priorities. For some organizations, social media is best seen as an extension of customer service, while for others, it may make more sense to locate it within marketing or communications. Here’s why.
Communicators and marketers know the elephant in the room with Snapchat is that you can’t measure it. Wrong, argues Carmen Collins of Cisco, who not only has launched an extensive Snapchat effort at the company but also measures it. In this article she provides step-by-step directions so you, too, can measure Snapchat.
What are the best ways to get buy-in on social media from the C-suite? The Conference Board’s senior researcher Alexander Parkinson shares what he found as he conducted research for a recent report on the subject.
PR pros know that having a Crisis Communications Plan (CCP) is critical. The more difficult task is keeping the plan’s steps top-of-mind for rapid recall when you need them. Chances are your CCP is sitting on a shelf somewhere. This article provides a handy checklist of CCP steps as well as a step-by-step approach to handling crisis communications in a way that will be easy for staff to remember.