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In a crisis, a solid framework can make sure you’ve touched on all the major areas you need to communicate and that you haven’t overlooked something major. When the goal is to demonstrate responsibility and leadership, these “5 C’s” can cover all your bases for a reassuring and competent response.

If you’ve just started working in PR no doubt you’ve learned that the life of a PR pro means juggling a lot of tasks and skills. Perhaps you’re overwhelmed. Worry not. Veteran communicator Andrew Blum has tips and tactics to help as you get acclimated to professional life. And while it’s unlikely your first job in PR is glamorous, it can be a steppingstone to the rest of your career.

There probably isn’t a single American CEO who’s not quivering right now, wondering if he or she is going to have to make some kind of statement about President Trump’s strongly expressed conviction that both… Continued

We all knew that eventually brands and, in particular, CEOs, would reach a point where they would have to react publicly to a statement or action taken by an unfiltered president who is supremely skilled at lashing out at critics. Senior communications pros, take notice: Your CEO needs you.

You’ve got a great story to tell and a media representative ready to listen, but your company’s gun-shy leadership doesn’t want to engage with the press. While staying away from the spotlight can be the right call at times, we know earned media can help burnish your company’s reputation and make it more resonant. Try taking small steps with your executives to demonstrate that not all media members are looking to attack them and the brand.

Similar to a good newspaper or news site, a good content strategy is a combination of structure and spontaneity. We talked with Grubhub’s social media director Mallorie Rosenbluth to find out the brand’s recipe for creating such delicious content that’s both planned and spontaneous.

The upside of technology is obvious. But when things go wrong on the tech side it can create havoc for a technology dependent brand. That was the case for Southwest Airlines last summer, when a computer malfunction grounded a slew of its flights and left thousands stranded. See how the brand used Facebook Live and other social media to keep its passengers and employees informed.

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held at the San Francisco Grand Hyatt Aug. 9-10. Here’s a wrap-up of the two-day event, which showcased compelling video, top-notch speakers and networking opportunities galore.

PR pros move between corporate and agency roles regularly. Although there are a set of common skills that you must bring to both corporate and agency environments, there are some key differences. Srikant Ramaswami, who has worked in corporate and agency settings, shares his wisdom for success in transitioning from the brand side to an agency. He also shares tips for new grads on how to choose between working in-house or at an agency.

Many brands still struggle with how best to build up a presence on Snapchat. The nature of Snapchat’s short-lived content can trick some communicators into thinking the planning they put into each snap should be just as brief. But a detailed strategy can be the key to making your snaps burn bright before they fade away.