Timely content is king. The good news in today’s digital world is that companies are now in the content driver’s seat. But with so many channels and platforms at their disposal, many brands struggle to be relevant on all of them, all the time. That is leading some to make poor decisions about content type, timing and topic. Here are two examples of how Southwest Airlines strikes while the iron is hot.
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Facebook Takes Another Swipe at Snapchat With ‘Stories’
March 29th, 2017 by Sophie MaerowitzThe social media giant has launched Stories, a Snapchat clone that gives Facebook users access to the two most unique aspects of the Snapchat interface: content that disappears after 24 hours and augmented reality lenses. This is the first Snapchat-pioneered feature to make its way into the central panel of Facebook’s marquee app.
The 2 Things You Need to Know Now About Social Media
March 28th, 2017 by Diane SchwartzForget about Business-to-Business or Business-to-Consumer marketing for a moment. Instead, consider Human-to-Human. If you treat your customers like the humans they are and communicate with them in human ways, you are more likely to succeed on social media. Whether you are tweeting, posting, gramming or snapping, your human customers expect to be educated, enlightened or entertained.
The 2 Things You Need to Know Now About Social Media
March 28th, 2017 by Diane SchwartzSocial media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone… Continued
How to Understand Customers’ Needs and Fulfill Them
March 28th, 2017 by Wendy Glavin, Wendy Glavin AgencyCustomers have four kinds of needs: functional, emotional, life-changing and social. How do communications professionals incorporate values that meet these needs into strategic PR, social media and content development plans? We should begin with why: People in every industry “don’t buy what you do, they buy why you do it,” which spurs us to examine the underlying causes of buyer behavior.
No Hopping: 4 Tips for Retaining Millennial Talent
March 27th, 2017 by Lauren Izaks, All Points Public RelationsPR is a fairly young industry. The average age of a person in the industry is 35-39, according to a study by the U.S. Bureau of Labor and Statistics. This is why it’s such a vibrant and exciting space. Yet millennials are known for job-hopping more than generations past. How can employers in PR retain millennial talent? An experienced executive shares a few tips.
United Airlines Clings to Dress Code Policy as Twitter Rages
March 27th, 2017 by Sophie MaerowitzWhatever one’s stance is regarding United’s decision to uphold its dress code policy, one thing is clear: United’s response has been swift and consistent across channels. Responding and listening in a crisis, though, are two very different—and sometime disconnected—things.
Wikileaks Sees Consumer Engagement With Tweets up 1000% Year Over Year
March 27th, 2017 by Seth ArensteinIt’s a truism that brands must be on social media. The important question, though, is what platforms are best for your brand? In terms of Twitter, it depends on whether or not you are a B2C or B2B brand, according to data from Shareablee provided exclusively to PR News Pro.
Values Count: Five Tips for Increasing Job Satisfaction via Self Reflection
March 27th, 2017 by Julie LellisResearch links low job satisfaction for PR pros with ethical conflict at work and distrust in leadership. Would you jump ship if you realized your company’s core values don’t align well with your own? Steph Curry, in an interview with ESPN, said he would. While most of us lack Curry’s financial security, we can take solace in trends indicating how values increasingly drive business decisions and serve the bottom line. For example, CSR programs please consumers who want to feel good about brands. And young professionals in particular expect to find a sense of purpose and happiness at work. Below are a few ways to increase your job satisfaction.
How Pinterest Can Help B2B Brands Drive Traffic and Enhance Storytelling
March 27th, 2017 by Stacey SayerPinterest is no longer just for brides. Recent data indicate its audience is rapidly diversifying, as men join the network at a growth rate of 70% year over year, although women remain its dominant followers. The site’s audience growth and diversification further underscore the idea that Pinterest is an untapped opportunity for B2B communication pros. Here’s how to take advantage of this platform.