Customers have four kinds of needs: functional, emotional, life-changing and social. How do communications professionals incorporate values that meet these needs into strategic PR, social media and content development plans? We should begin with why: People in every industry “don’t buy what you do, they buy why you do it,” which spurs us to examine the underlying causes of buyer behavior.
Stories by Wendy Glavin, Wendy Glavin Agency
Wendy Glavin, Wendy Glavin Agency