Stories by Wendy Glavin, Wendy Glavin Agency


How to Understand Customers’ Needs and Fulfill Them

March 28th, 2017 by

Customers have four kinds of needs: functional, emotional, life-changing and social. How do communications professionals incorporate values that meet these needs into strategic PR, social media and content development plans? We should begin with why: People in every industry “don’t buy what you do, they buy why you do it,” which spurs us to examine the underlying causes of buyer behavior.