Each year Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers, puts together an exhaustive analysis of the latest online trends and the insights that can be gleaned from them. This year the report is a robust 355 pages—but here are a few of the important highlights for PR and marketing professionals.
Topics
Tips From PR Pros for Writing Great Press Releases
June 1st, 2017 by Dave YonkmanFor some, the traditional press release is in intensive care, fighting for its life in a world of spammed inboxes and 140-character tweets. Others argue the garden-variety press release works just fine, thank you. Perhaps a compromise position is that the traditional press release must adapt to compete in today’s digital environment. Here are tips from PR pros to help you create releases that will entice writers and editors.
A Bad Week for Kathy Griffin and Mr. Met
June 1st, 2017 by Ian James WrightSpokespeople may be making poor choices this week, but PR and communications teams are demonstrating that their crisis plans are robust by taking quick, decisive action and communicating it to the public effectively. With influencer marketing on the rise, more PR departments large and small should keep these incidents in mind as potential crisis models to anticipate—and responses to emulate.
What Scuba Diving Can Teach Us About PR
May 31st, 2017 by Adam Blacker, ApptopiaIn an essay that’s far different than your deep dive at the office, a scuba enthusiast, who’s also a PR exec , relates lessons learned 130-feet underwater that you can apply in your PR career, presumably on terra firma. In addition to planning, teamwork, communications, trust and remaining calm during a crisis, divers and PR practitioners share, or should, a reverence for data. Without constantly keeping an eye on data, divers and communicators can end up all wet.
5 Steps to Build Your Digital Content Tribe Like Hilton
May 31st, 2017 by Vanessa Sain-Dieguez, Hilton WorldwideGenerating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. But there’s another way. Here, Vanessa Sain-Dieguez, senior director of HR digital strategy at Hilton Worldwide, shows how the hotel giant built a tribe of passionate content creators in-house.
6 PR Lessons From the British Airways Shutdown
May 31st, 2017 by Seth ArensteinWhile it’s still difficult to distinguish all the facts in the airline industry’s latest crisis, there’s enough material available so that we can extract several lessons. Speaking of lessons, those who make a living teaching PR have to be thankful for the wealth of material the airlines have provided them in just the past six months. Since the only freebies airlines provide regularly are small bags of peanuts and soft drinks, PR teachers might consider making a charitable donation to the carriers.
3 Takeaways From a PR Pro on the Receiving End of Media Pitches
May 30th, 2017 by Steve GoldsteinAndrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he… Continued
3 Takeaways From a PR Pro on the Receiving End of Media Pitches
May 30th, 2017 by Steve GoldsteinBefore you hit send, go back and visualize the recipient for a couple of seconds. Are they at the desk when it comes in? Will they read it from their phone while on the road? In other words, have you written something that will cause them to open it and/or something that stands out from the 90 other emails waiting on them?
British Celebs Are top Influencers for Food and Travel in April
May 29th, 2017 by Seth ArensteinA pair of Brits, chef Jamie Oliver and filmmaker Louis Cole, were the top influencers in food and travel, respectively during the month of April, according to data provided exclusively to PR News Pro by Shareablee. The rankings were compiled looking at social media shares, retweets, comments and likes. Interestingly, Oliver’s top post lacked any mention of food.
Social Shakeaways: Brands’ Use of Social Media for Storytelling, Commerce Continues to Evolve
May 29th, 2017 by Seth ArensteinAfter an industry show, the question we receive often is a variation on “What did you hear?” With some 90 speakers over two and a half days, one person’s experience during last week’s sold-out Social Shake-Up show in Atlanta likely was a bit different from anyone else’s. One theme was that many, though not all, brands and organizations understand social media is far from a fad, but instead can be a valuable communications tool, a listening aid and a useful platform for e-commerce and customer care.