As this edition is devoted to social media, our data partner Shareablee decided to provide a look at last month’s top influencers in Food and Travel. In our next edition we will carry April’s leading influencers in Beauty and Fashion. In the tables below that Shareablee provided to us exclusively, Total Actions refers to consumer shares, likes, comments and retweets. Total Content is the number of posts; Shareability is the total of shares and tweets, or sharing actions excluding likes and comments.
In Food, British chef Jamie Oliver again was number one. His top post (137K consumer actions) had nothing to do with food. It was a personal Easter message featuring a great photo of his wife and five children. British filmmaker/Internet personality Louis Cole’s FunforLouis took the top Travel spot with 842,000+ total actions. His top post was a lovely shot of him enjoying a drink at the Samburu National Park in Kenya at sundown. As he says, “Peace out, enjoy life and live the adventure.”
