Misinformation and misrepresentation are partly responsible for the rise of hate and violence against Asian Americans. During Asian American and Pacific Islander Heritage Month, communicators can help bring awareness to stories and struggles of a community that continues to be a target of hate.
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A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board
May 5th, 2021 by Seth ArensteinHow would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.
A Fast Fall from Grace: Lessons from Trader Joe’s Labor Woes and the Power of Twitter
May 5th, 2021 by Sophie MaerowitzThis case study on Trader Joe’s shows how quickly organizations, even those with very good reputations, can find themselves in a PR mess, particularly when leadership seems out of touch with stakeholders and the forces of social media and public opinion become involved
Out of Touch: The Super League and Hollywood Foreign Press Association
May 5th, 2021 by Katie PaineThere are a number of organizations that are not in tune with their constituencies. The most obvious recent example is the European Super League, which went from a press release to dissolution in four days. It took longer for all the problems plaguing the Hollywood Foreign Press Association (HFPA) and its signature awards, the Golden Globes, to emerge. But both PR disasters resulted from being totally out of touch with stakeholders.
Consider Mental Health as PR Pros Return to Office
May 5th, 2021 by Isabel Podda, Global COO and Sophie Cikovsky, VP, Infinite GlobalWe asked Infinite Global’s global COO Isabel Podda and VP Sophie Cikovsky to discuss the importance of mental health awareness in PR as communicators return to the office. Since PR traditionally is in the top 10 of most-stressful occupations, mental health awareness is critical. It’s more so in the wake of the COVID-19 pandemic.
The Six-Step Philosophy Makes PR a Fact-Based, Successful Activity
May 5th, 2021 by Mark WeinerFor those interested in approaching PR as a research-and-reality-informed process, there is a simple framework: ‘the Public Relations continuum.’ The six-step cycle drives continual improvement, versus objectives and against competitors, to provide opportunities for refinement with every rotation.
Advice for the First George Floyd Anniversary: Communicate Authentically and with Purpose
May 5th, 2021 by Seth ArensteinThe one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios.
PR Headed in Right Direction on Diversity, Empathy and Ethics, Though Long Road is Ahead
May 5th, 2021 by Taylor Voges, Sara Ervin, Solyee Kim, and Jeong Hyun (Janice) Lee, PhD Students, Crisis Communication Coalition Research Group, University of GAAt a time when diversity, equity, and inclusion (DEI) should be the norm in organizations, it is not. A new survey from the University of Georgia (UGA) and PRNEWS shows a consistent shortfall on diversity-related efforts.
FleishmanHillard Chief: Companies Can’t Remain Neutral; Must Choose Issues They’ll Address
May 5th, 2021 by Seth ArensteinJohn Saunders, president and CEO of FleishmanHillard, believes organizations are stronger now than before COVID-19 because of the ascension of corporate values; the visible action taken on critical issues; and an unprecedented perception of the importance of communication
Influencers Rule on Mother’s Day Promos, But 2021 Consumer Engagement Off 60% vs 2019
May 5th, 2021 by Erika BradburyShareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.