After it was canceled last year because of the pandemic, the NCAA’s March Madness basketball tournament is slated to resume this month, albeit in a much different fashion.
Social media conversations about it are a bit different too. “This year, many of the posts discussed the NCAA’s choice to allow fans in the arenas, which could point to why [the word] ‘NCAA’ is much more prominent than last year,” says Madison Busick, a marketing analyst at Shareablee.
Last year, some fans blasted the NCAA for canceling March Madness, just two days after WHO declared a pandemic.
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