Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever

row of Aunt Jemima syrup

In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.

Aunt Jemima is Pearl Milling Company, Uncle Ben’s is known as Ben’s Original, the Washington Redskins temporarily is the Washington Football Team, Eskimo Pie is Edy’s Pie.


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