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Build Your Media Relationships by Making Journalists’ Jobs Easier

October 16th, 2023 by

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

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Why Local Journalism Is Key to Winning Campaigns

October 13th, 2023 by

Oftentimes, reaching everyday people does not mean the front page of The Washington Post; instead, it means local news and local radio, and it means empowering local voices.

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[VIDEO] PRNEWS Live Discusses the Art of “Thinkfluencing” through LinkedIn Content

October 12th, 2023 by

Dive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive’s industry or sector.

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Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month

October 12th, 2023 by

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

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When One Company’s Crisis Becomes Your Company’s Problem

October 11th, 2023 by

Even with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem.

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How To Protect Your Client From Headline-Seeking Reporters

October 10th, 2023 by

Consider these lessons learned when preparing your client for an interview with reporters.

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PR & Marketing Lessons from Coach Prime

October 9th, 2023 by

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

Developing Your Stakeholders as Trusted Sources

October 6th, 2023 by

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

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Multicultural Communications Next Uncharted Territory: Artificial Intelligence (AI)

October 5th, 2023 by

When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.

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Data Roundup: Gen Z Journalists, Rejecting RTO, CCO Responsibilities Grow

October 4th, 2023 by

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.