Stories by Carreen Winters

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Former President Donald Trump used Tic Tacs in a speech about inflation. Brands need to be aware of these political brandjackings for any responses.

The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now

September 24th, 2024 by

“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.

5 Ways to Build Relationships With Media Before a Crisis Hits

August 19th, 2016 by

The classic school of crisis management is rooted in the concept of goodwill banks, with the idea being that a company builds up goodwill over time, which is a currency that helps withstand a crisis. While much has changed in the best practices of crisis management, the concept of building a goodwill bank still holds up. Fundamentally, building a goodwill bank begins with building relationships. Just like any relationship, if it’s one sided—where one party is always asking for something—it rarely becomes a trusted relationship.