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PR News Measurement Boot Camp Analytics

PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

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2023 PRNEWS Platinum Awards Winners Unveiled

October 19th, 2023 by

Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

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The Friday News Dump Is Counter-Productive in the Social Media Age

October 19th, 2023 by

The Friday news dump has turned into a match ready to light your worst news on fire.

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How to Launch a Communications Firm in a Recession

October 17th, 2023 by

Launching a communications consulting firm while being bombarded with headlines like “U.S. on track for historic recession” and “companies keep laying off workers,” is not for the faint of heart.

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Build Your Media Relationships by Making Journalists’ Jobs Easier

October 16th, 2023 by

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

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Why Local Journalism Is Key to Winning Campaigns

October 13th, 2023 by

Oftentimes, reaching everyday people does not mean the front page of The Washington Post; instead, it means local news and local radio, and it means empowering local voices.

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[VIDEO] PRNEWS Live Discusses the Art of “Thinkfluencing” through LinkedIn Content

October 12th, 2023 by

Dive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive’s industry or sector.

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Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month

October 12th, 2023 by

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

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When One Company’s Crisis Becomes Your Company’s Problem

October 11th, 2023 by

Even with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem.

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How To Protect Your Client From Headline-Seeking Reporters

October 10th, 2023 by

Consider these lessons learned when preparing your client for an interview with reporters.