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PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.

There’s nothing wrong with using generative AI. But we also believe that human creativity is the gold standard for our industry, as we craft campaigns that inspire, fascinate and excite audiences.

A ‘how to’ on creating a press kit that can impress editors and journalists.

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

Join Nicole Schuman, senior editor PRNEWS and Amanda Proscia, co-founder at Lightspeed PR and author of “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image,” for a discussion on PR’s problem with its own PR.