Topics

A Day to Remember and Listen to Veterans

November 11th, 2021 by

In observance of Veterans Day, we again asked former Pentagon PR pro Steve Manuel for his thoughts.

communications disconnect between employees and internal communicators

Report Finds Steep Disconnect Between Internal Communication and Employees

November 9th, 2021 by

Nearly 70 percent of communicators think they know what updates and information employees need. However, only 31 percent of employees agree, according to an Axios HQ survey. 

Travis Scott performing at a concert with bright lights

Police Response to Astroworld Tragedy Shows Importance of Timing, Risk Management

November 8th, 2021 by

The Astroworld Tragedy is gut-wrenching. A source told The New York Times that Houston Police Chief Troy Finner shared concerns about crowd control directly with performer Travis Scott in a visit right before the show. Municipal PR veteran John Guilfoil shares some PR learnings so far.

The Not-So-Jolly Aaron Rodgers Controversy’s PR Lessons

November 8th, 2021 by

Football star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.

face of a clock

‘Fall Back’ Deals with Bad Reputation as Daylight Savings Time Ends

November 5th, 2021 by

The majority of public opinions regarding standard time are not pleasant. Winter can be long, and it’s tough to end working for the day when it’s already dark out without Daylight Savings Time.

In VA, ‘All Politics is Local,’ ‘It’s The Economy, Stupid’ = ‘Know Your Audience’

November 3rd, 2021 by

PRNEWS takes a rare look at political communication. We found a slew of PR takeaways in the VA governor’s race.

Woman using mobile phone for checking social media

Young Voices: On Navigating a Pandemic and Finding a Voice

November 2nd, 2021 by

Kristy Lucero knows the vital importance of working in PR. In her current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients.

jen psaki in front of the White House logo at a press briefing

Psaki Statement Offers a COVID Disclosure Guide for PR Pros

November 1st, 2021 by

The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.

Flexible Hours, WFH and Start-to-Finish Benefits Can Help PR’s Caring Culture Tame ‘The Big Quit’

November 1st, 2021 by

Recruitment and retention of top talent was an issue for PR long before the pandemic struck. For years, firms and in-house teams competed for employees using salary, upward mobility, health benefits and other perks, such as paid time off and summer Fridays.Things are different now.

Infographics, Surprising Data and Unusual Story Sources Can Make Dry Topics Pop in Pitches

November 1st, 2021 by

It’s hard enough to get media placement for a launch, initiative or campaign. Indeed, obtaining “coverage in the new news cycle” and “finding relevant angles for pitches” are PR pros’ biggest concerns, according to a Muckrack report. Let’s add another hurdle: getting coverage in a crowded media landscape when your organization or product is perceived as dry or unsexy.