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After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.

Whether one chooses the descriptor new normal or next normal to discuss today’s reality, one suggestion is that we opt instead for the word uncertainty in the year ahead.

As a supplement to predictions from PR pros in this edition, we asked a technology vendor, Ben Chodor, president of Notified, to offer tech-related prognostications.

Ray Kerins has held senior communication positions at Merck, Pfizer and most recently at Bayer, where he was SVP, head of corporate affairs. We talked to him about the keys to fighting cybercrime.

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well. 

PRNEWS introduces the 2022 Education A-List, the educational institutions advancing careers in PR and communications.

As public health entities raise the alarm around the Omicron variant, communicators face the daunting challenge of what to tell employees and the public.

As we approach Thanksgiving, we offer an essay that expresses one PR pro’s gratitude for the industry. It’s our way of wishing you a wonderful holiday.

With experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering. 

Crisis pros can learn from firefighters. While firefighters’ reverence for training is well known, it’s not automatic. They, too, battle complacency.