A Checklist for an Effective Crisis Communication Plan

A crisis is coming.

I say this not to sound an alarm, but instead to emphasize the importance of being prepared. Regardless of the business you work in or represent, or where you are located, it’s inevitable that your organization will find itself in difficult circumstances requiring thoughtful and decisive action.

And if you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts.

But all of us are ready to tackle a crisis, aren’t we? Maybe not.

Nearly all (95 percent) business leaders from 73 countries in 29 industries said their crisis management capabilities could improve, a recent survey from PWC Research found. It polled 2,800 executives.

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