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Exclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools… Continued

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors… Continued

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

  Respond by September 14 Presented by PR News  and BurrellesLuce   Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what… Continued

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

By Richard Weiner Got a problem? Go into rehab. That’s the advice de rigeur that many public relations counselors offer to troubled clients. Can a short-term stay in a rehabilitation center really change serious addictions… Continued

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video;… Continued