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A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the… Continued

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to “gather” and communicate remotely… Continued

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5… Continued

Like countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered… Continued

Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key… Continued

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations… Continued

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the… Continued

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to… Continued

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its… Continued