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There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact,… Continued

A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility… Continued

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain… Continued

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com • Google Trends: www.google.com/trends • Microsoft adCenter Labs keyword forecast: http://adlab.msn.com/Keyword-Forecast/ • Trellian’s free search term suggestion tool:… Continued

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued