Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way.
When selecting your company expert, select an individual who:
• Is open to talking to print and broadcast media;
• Has unique industry experiences;
• Possesses a good understanding of the company—its mission, vision and goals;
• Offers exceptional industry knowledge and insights;
• Is well spoken and/or comfortable in the spotlight; and
• Displays confidence and charisma.
These tips were written by Jennifer Manocchio, VP of Sweeney, a full-service marketingi and PR agency. A larger version of this article will appear in the upcoming PR News' Media Training Guidebook. Check PRNewsonline for updates.