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Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued

A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility… Continued

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain… Continued

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com • Google Trends: www.google.com/trends • Microsoft adCenter Labs keyword forecast: http://adlab.msn.com/Keyword-Forecast/ • Trellian’s free search term suggestion tool:… Continued

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued

Take t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance… Continued

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued