Topics

In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way.

Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public.

Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it.

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge.

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position?

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.

No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO.

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage.

In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.

In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word.