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Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience.

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint?

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study.

Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats.

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts.

The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it.

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.

Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan.

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.