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Ashley Pettit Public Relations Specialist, Southwest Airlines Company Ashley Pettit specializes in going beyond the buzz to measure the impact of the Southwest Airlines communication team’s efforts, giving concrete evidence on how the communication function… Continued

Garland Harwood Account Director, Technology, Weber Shandwick When he pitches the media, Garland Harwood draws from his experience of working his way through college as a bill collector and from the influence of his grandmother,… Continued

Winner: Chris Fuller Director of PR & Emerging Media, Pizza Hut How do you top off a large, everything pizza with extra cheese? Chris Fuller succeeded in doing just that in 2010 with a menu of… Continued

In a reputation ranking based on citizenship, governance and workplace practices, J&J was perceived to have the best CSR credentials.

With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees.

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.

Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their… Continued

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.