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When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.

With over 40 CSR initiatives in 2010 supporting education, environmental awareness, health and wellness and citizenship, Viacom practices what its Corporate Responsibility Council preaches: citizenship and charitable efforts.

Diago’s strategic investments—$40 million in community activities—and interest in developing five pillars of corporate citizenship in its Latin American and Caribbean regions helped strengthen the company’s bonds with businesses and communities.

Deloitte brought fun sustainability concepts to employees’ children and their friends from New York City to India through a bevy of interactive surveys, tips and green projects.

EMD Soreno’s Renee Connolly lead a new company policy granting employees two days per year to provide community service, enabling workers to participate in several local community initiatives across the country and 
more than double their volunteer hours in 2010.

The Walt Disney Company put its own stars and First Lady Michelle Obama to work for its Magic of Healthy Living program, helping create a healthier generation of kids.

In 2010, Pizza Hut’s Leslie Brunt helped the organization secure a partnership with prominent actor and children’s author John Lithgow that led to the donation of more than 50,000 meals to Haiti Relief.

Hershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines.

Carmichael Lynch Spong stepped up to the plate during the Minnesota Twins’ 2010 season by donating money and community service hours to match each of the Twins’ 749 runs batted in.

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a… Continued