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Following are basic guidelines to help you implement a green marketing campaign.

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date

For PR firms considering how to integrate a community relations policy into their portfolio of programs, read on.

As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.  After all, ensuring a client’s communications and messages

How to drive up your product sales by employing effective media relations best practices.

Major companies are taking a serious look at the security risks the use of social media can have on their success. Below we share with you the results of a study that takes a closer look at the views of top management teams.

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued

Crisis communications guidelines to follow in the environmental arena

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued

Following are a few best practices you can leverage for effective digital media relations