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Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important.

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes… Continued

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.

An expert offers 10 ways to make your next cause related marketing program a great success.

New study reveals that blogging is becoming more mainstream and more influential for PR pros.

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies… Continued