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CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.

An excellent way of generating media attention for your CSR activities is through a speakers program.

Inaugurating green efforts won’t work unless you have stakeholder buy-in.

Why measuring your company’s ROI should go beyond sales and profits.

Generate media attention for your CSR initiatives.

How to tell an authentic environmental story without resorting to greenwashing

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.