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| As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 - April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be that PR pitches around executives dealing with the recovery are working? Even CSR and financial coverage, which approached “critical” tones last year (see PRN 08/30/2010), are experiencing a more positive take by the media. Source: Prime Research (www.prime-research.com), exclusive to PR News |
â–¶ Millennials Challenge Political Norms: Public affairs pros take note: A Euro RSCG study finds that millennials are intent on creating meaningful change through social media and pragmatic day-to-day consumer actions rather than traditional political channels. Specific findings include:
• Eight in 10 millennials (85%) consider it their generation’s duty to change the world.
• More than seven in 10 think the world will be more dangerous, less peaceful and more polluted in 20 years.
• 61% think social media is the “new power of youth” and 70% consider it a force for change.
• 55% say the changes of tomorrow will be driven by females.
Source: Euro RSCG
â–¶ Digital Staffing Flat: Digital communications executives have entered the spring season with fewer plans to hire in the current quarter, according to Bernhart Associates ’ Quarterly Digital and Direct Marketing Employment Report for the second quarter of 2011. Specific findings include:
• Three-quarters of the employers say they were experiencing various degrees of difficulty attracting the right talent for their open digital positions, with B2C marketers reporting the highest level of difficulty.
• 45% of companies responding to the survey say they plan to add to staff in Q2, down from 52% last quarter (Q1).
• Communications agencies are reporting the most aggressive hiring plans, with 57% planning to add to staff during the current quarter, and only one reporting a planned layoff. PRN
Source: Bernhart Associates