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For many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness. 

It was just two years ago that we witnessed the brutal murder of George Floyd, an event that resonated on a personal level with many of us. I remember where I was, who I was… Continued

The pace of change for privacy regulations shows no signs of slowing in 2022 or in the years ahead. The patchwork of state-level laws in the US will present a daunting compliance challenge for communication professionals, not only for corporate communicators but for PR pros in firms, those they represent and their businesses. Here, we offer a brief update on recent changes and what is ahead.

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued

While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.