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In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

The jury is out on how the public interprets Adidas’ tardy break-up with Ye and his antisemitic rants. And what took the GAP so long to pull Yeezy clothes after dissolving ties w Ye in Sept.?

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.

PRNEWS welcomed Stacey Federoff, senior account executive at Red Havas and part-time haunted house employee. We discussed similarities between working as a haunt actor and a communicator.

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

Too many people put off or were unable to get breast cancer screenings during the pandemic’s early months. As such, messaging emphasizing screening is needed now.