The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
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Steve Jobs the New Uncle Walt
May 31st, 2011 by PRNEWSWith the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.
Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes
May 30th, 2011 by PRNEWSâ–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking… Continued
For Optimal PR Punch, Be a Counselor First, Tactician Second
May 30th, 2011 by PRNEWSWhile it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.
PR Myth of the Month: Business Pace Calls for Real-Time Analytics
May 30th, 2011 by PRNEWSMark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
How to Spot Key Trends and Engage Influencers
May 30th, 2011 by PRNEWSWith the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open.
Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature
May 30th, 2011 by PRNEWSWhile a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.
Management POV: Mark Organizational Milestones by Giving Back
May 30th, 2011 by Luke LambertOrganizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives.
Air France Pays Tribute to Flight Crew In Wake of Report
May 27th, 2011 by PRNEWSWhen details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.
Companies Fight Digital Diversions With Social Shutdown
May 23rd, 2011 by PRNEWSAs the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.