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David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010… Continued

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped,… Continued

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an… Continued

McCown & Co. president Ashley McCown prescribes three steps for Roger Clemens to help revive his reputation in the court of public opinion leading up to his next trial.

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued

McCown & Co. president Ashley McCown prescribes three steps for Roger Clemens to help revive his reputation in the court of public opinion leading up to his next trial.