Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.
Topics
Media Beat: Journos Paint Rosier Business Picture
August 30th, 2010 by PRNEWSAn exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.
PR as a Driver for B2B Sales and Customer Service
August 30th, 2010 by PRNEWSGreat customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.
Communicating CSR: Stats Are Fine, Impact Stories Are Better
August 23rd, 2010 by PRNEWSCSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics.
Social Media Report Card: Experian and Citigroup Earn Mixed Marks
August 23rd, 2010 by The Peppercom Digital TeamTwo companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."
Embedded Influencers Redefine How Brands Connect With Consumers
August 18th, 2010 by Elizabeth Castro and Matthew YoungSteal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.
Successful Word-of-Mouth: Cast Out the Hook and Reel Them In
August 16th, 2010 by PRNEWSWhether offline, online or both, WOM can pack a punch, and not just for big consumer brands.
An Effective Research RFP Equals Better $ Value
August 16th, 2010 by FRANK OVAITTWhen communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy
August 16th, 2010 by PRNEWSThe U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.
PR News Poll: JetBlue and the Evacuating Flight Attendant
August 13th, 2010 by PRNEWSFlight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.