Topics

Weiner Gets Through Press Conference; What Should His Next Steps Be?

June 7th, 2011 by

According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.

The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

June 6th, 2011 by

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.

Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

June 6th, 2011 by

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.

Charting the Industry: PR and Corporate Boards—A Critical Link

June 6th, 2011 by

Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.

Do Something Different: Engage the Media Using Twitter

June 6th, 2011 by

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.

Scaling Up: Achieve Control and Value From ‘Local’ Social Media

June 6th, 2011 by

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.

Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord

June 6th, 2011 by

â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued

France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?

June 6th, 2011 by

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.

Procter & Gamble Thinks Outside the Checkbook

June 3rd, 2011 by

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.

Staged White House Photos Nixed

June 2nd, 2011 by

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.