According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.
Topics
The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success
June 6th, 2011 by Shaun Smith and Andy MilliganComprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady
June 6th, 2011 by PRNEWSThe perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.
Charting the Industry: PR and Corporate Boards—A Critical Link
June 6th, 2011 by PRNEWSCorporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.
Do Something Different: Engage the Media Using Twitter
June 6th, 2011 by Hilary JM TopperAt first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.
Scaling Up: Achieve Control and Value From ‘Local’ Social Media
June 6th, 2011 by PRNEWSAre your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.
Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord
June 6th, 2011 by PRNEWSâ–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued
France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?
June 6th, 2011 by PRNEWSThe French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
Procter & Gamble Thinks Outside the Checkbook
June 3rd, 2011 by PRNEWSTide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.
Staged White House Photos Nixed
June 2nd, 2011 by PRNEWSThe obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.