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â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter.

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.

While more companies are investing in social and mobile initiatives, return on these investments remains unclear.

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.