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Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media.

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?