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Topics
Social Media Guidelines: Command And Control or ‘Let ’er Rip!’
September 13th, 2010 by PRNEWSEmpowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.
Translate Word of Mouth With Social Media Monitoring Tools
September 10th, 2010 by Idil CakimA comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.
‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow
September 8th, 2010 by Judy ErkanatHaving a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.
For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint
September 2nd, 2010 by PRNEWSThe Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
Reality TV vs. Real PR Professionals
September 1st, 2010 by Nancy Tamosaitis-ThompsonEntertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd.
Done Right, a Crisis Postmortem Can Reanimate an Organization
August 30th, 2010 by PRNEWSWith all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.
Media Beat: Journos Paint Rosier Business Picture
August 30th, 2010 by PRNEWSAn exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.
How to Add Foursquare to Your PR Arsenal
August 30th, 2010 by PRNEWSGeo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.
PR as a Driver for B2B Sales and Customer Service
August 30th, 2010 by PRNEWSGreat customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.