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In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.

Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive… Continued

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.