The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.
Topics
If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It
September 14th, 2010 by David WarschawskiAll too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make.
Social Media Helps Drive Agency Optimism
September 13th, 2010 by PRNEWSPR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.
Twitter Watch: Followers of Best Workplaces
September 13th, 2010 by PRNEWSGoogle leads Fortune’s Best Places to Work list in number of Twitter followers.
Social Media Guidelines: Command And Control or ‘Let ’er Rip!’
September 13th, 2010 by PRNEWSEmpowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.
Translate Word of Mouth With Social Media Monitoring Tools
September 10th, 2010 by Idil CakimA comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.
‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow
September 8th, 2010 by Judy ErkanatHaving a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.
For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint
September 2nd, 2010 by PRNEWSThe Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
Reality TV vs. Real PR Professionals
September 1st, 2010 by Nancy Tamosaitis-ThompsonEntertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd.
Done Right, a Crisis Postmortem Can Reanimate an Organization
August 30th, 2010 by PRNEWSWith all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.