Winner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media… Continued
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2011 Digital PR Awards – Employee Communications Online
October 4th, 2011 by PRNEWSWinner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But… Continued
Dealing With Rumors: The Best Defense Is a Smart Offense
October 3rd, 2011 by PRNEWSRumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.
Tweeters Demand Customer Service Answers
October 3rd, 2011 by PRNEWSTwitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers.
U.S. Lags in Global Rep Rankings
October 3rd, 2011 by PRNEWSWhile Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.
U.S. Lags in Global Rep Rankings
October 3rd, 2011 by PRNEWSWhile Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.
Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers
October 3rd, 2011 by PRNEWSThe song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued
Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers
October 3rd, 2011 by PRNEWSThe song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued
Charting the Industry: Local Info Focus Puts Spotlight on SEO
October 3rd, 2011 by PRNEWSAs more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.
Charting the Industry: Local Info Focus Puts Spotlight on SEO
October 3rd, 2011 by PRNEWSAs more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play.