When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
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Successful Word-of-Mouth: Cast Out the Hook and Reel Them In
August 16th, 2010 by PRNEWSWhether offline, online or both, WOM can pack a punch, and not just for big consumer brands.
PR News Poll: JetBlue and the Evacuating Flight Attendant
August 13th, 2010 by PRNEWSFlight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.
Surviving a Social Networking Crisis
August 11th, 2010 by Lydia HenryIn this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.
Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal
August 9th, 2010 by PRNEWSPR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.
As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools
August 9th, 2010 by PRNEWSPR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.
One-Way Techies; Global Marketing Misses Mark
August 9th, 2010 by PRNEWSâ–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued
CSR and Sustainability Should Not Stand Alone
August 9th, 2010 by Dave StangisRather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.
How to Write Subject Lines That Intrigue, Engage
August 9th, 2010 by PRNEWSWhen it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
Tying a Company’s Brand Message to Its Green Message
August 4th, 2010 by Susan NickbargSustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive… Continued