When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
Stories by FRANK OVAITT
Echoes of Hawthorne Effect in Social Media Age
March 29th, 2010 by FRANK OVAITTThe Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees.