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Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media.

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.