Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued
Topics
Working With Legal in a Crisis: How to Prevent a Clash of Strategies
October 4th, 2010 by PRNEWSMutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.
Pitching Radio: Station and Audience Research are Keys to Success
September 27th, 2010 by PRNEWSRadio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.
PR News Announces Digital PR Awards Finalists
September 27th, 2010 by PRNEWSPR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.
Trust Factor: CSR No Substitute for a Visible CEO
September 27th, 2010 by Jim LukaszewskiCrisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.
Keeping the Press and Analysts Engaged via Social Media Tactics
September 22nd, 2010 by Richard WilliamsWhen reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.
Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding
September 20th, 2010 by PRNEWSChocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.
PR News Pop Quiz: Time to Test Your Media Relations Mojo
September 20th, 2010 by PRNEWSHere’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.
Online Makeover: As Technology Changes, So Should Your Web Site
September 20th, 2010 by PRNEWSNew trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.
Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach
September 20th, 2010 by Katie PaineFor Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.