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Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.

PRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.

PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

A slowing economy is the wrong time for companies to halt communication and marketing. Earned media is an efficient tool in such moments.