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Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.